Pay-TV operator, StarTimes, has partnered One Championship for broadcast rights of its martial arts sports media property. The deal will see StarTimes screening the world-class MMA (Mixed Martial Arts) content to its various fans across Africa.
Victor Cui, CEO of One Championship, stated that the programme continues to push the boundaries of mixed martial arts (MMA) in Asia by extending its reach to fans of the sport in Africa.
“There is huge potential for growth in Africa and obviously in China where we have focused our efforts. The growth of the sport of MMA is one of the key factors in helping nations develop their local sporting industries and ONE is proud to lead the charge,” he said.
According to Guo Ziqi, Vice President of StarTimes, the platform has been dedicated to bringing exciting sports content and quality service to African audiences.
“As MMA and combat sports like boxing are gaining popularity in Africa, we built our Sports Arena channel into a channel dedicated to these sports. One Championship will be showcased to Africa as flagship content. Unique to ONE as compared to other MMA events, the promotion is closer to home and really connects with local fans. ONE has a substantial number of Asian athletes including Chinese athletes who exhibit skill, honor and humility. StarTimes is able to get a grasp on ONE Championship’s core DNA deeper,” she said.
She added that StarTimes is delighted at bringing the ONE Championship close to African and Nigerians viewers. It will offer great entertainment pleasure and viewing delight to our huge number of viewers in Africa and Nigeria and will be a great platform to promote martial arts and excite its fans and TV viewers in general.
Source : ThenationonlineThenationonline