Simba Group empowers women Keke drivers

Simba Group empowers women Keke drivers


Simba Group has launched an initiative to empower women seeking to be commercial tricyclists.

Simba Group represents TVS Motors of India and is engaged in the assembly, distribution and servicing of TVS King – the leading brand of Keke in the country.

Speaking at an event held for women in Eleyele, Ibadan, Oyo State, Mr. Vijay Patil of Simba Group, said: “Increasingly, we are seeing more and more women showing interest in driving three-wheelers due to the attractiveness of this form of employment, and it is our goal at Simba to create and develop the ecosystem necessary for women to be empowered and feel safe and welcome in this industry.”

Patil explained that the purpose of the event was to bring together the women riders.

He said for those who already own or operate the TVS King, Simba Group representatives were available for promoting safe driving and training them on how to keep their vehicles on the road.

Mrs. Lawson Titilayo Adewola, one of the women drivers of TVS King, explained that the economic hardship facing her family prompted her to go into Keke driving, and that the business has allowed her to save money whereas previously all profits were being reinvested into her shop.

Mrs Adewola said: “Since I have been using TVS, I have been enjoying my relationship  with the company and I am proud to be a woman driver. When men see me driving, they always encourage me and when women see me,theyare amused . Everybody prefers to come into my tricycle.”

For new and aspiring women drivers, Simba provides basic operator training and shares details on how to maintain vehicles and access genuine spare parts, which are available nationwide.

The company acknowledged the foresight of these women who had recognised the opportunity in the industry and who enjoyed the flexible working hours the job provided.

Source : Thenationonline