The Innovative Entrepreneurs Network (iVEN), a network of entrepreneurs says it is set to effect digital transformation to support business owners explore opportunities provided by the online market place.
Event Director, Dr. Rebecca Olofin noted that thebusiness sector has seen a rapid growth especially with the adoption of new technologies which are making it more reachable and efficient.
According to her, digital business transformation is generating new prospects across every industry and it was a critical challenge for businesses without robust infrastructure to attain business efficiencies.
To this end, iVEN is bringing all online services to the smartphone to effect the massive digital transformation and to put business processes on auto pilot mode for maximum efficiency and transparency.
For any business owner, Dr. Olofin said digital strategy holds the key to achieving success.
These include digital marketing activities such as content marketing, search engine optimisation (SEO), social media, email marketing among others.
iVEN, according to her, aimed to strengthen the entrepreneurship ecosystem and foster high growth enterprises.
She added that her organisation wants to help entrepreneurs take advantage of digital strength, by using online messages to convert their online audience into higher paying customers.
Consequently, iVEN is hosting client attraction and conversion summit traffic on October 17. The programme is billed for Four Point Sheraton Hotel, Lekki, Lagos.
The event, according to her, is an opportunity for business owners to network and listen to some of the industry’s experts as well as to get new ideas and advice on overcoming digital marketing challenges.
The programme, she explained, would help business owners use the newfound inspiration to help develop their own businesses and achieve greater success.
Source : ThenationonlineThenationonline